![]() ![]() NBC first televised the Winter Olympic Games in 1972. Play-by-play commentators included Bud Palmer and Jim Simpson, while former Olympians Rafer Johnson and Murray Rose served as analysts. Serving as anchor was Bill Henry, then NBC News Tokyo bureau chief, who had extensive experience in both print and broadcast news. Through its use of the Syncom 3 satellite, a daily highlights package could be seen a few hours after the events took place otherwise, videotape canisters were flown across the Pacific Ocean and were broadcast to American viewers the following day. ![]() The Olympic competition itself was broadcast in black-and-white. NBC needed approval from the FCC and it approved thus giving NBC satellite coverage of the Olympics thus avoiding flight expenses and tapes flown, NBC's telecast of the opening ceremonies that year marked the first color broadcast televised live via satellite back to the United States. The network originally had intended to film the events from Tokyo but the Syncom team had a 1-hour test on the Syncom 3 satellite and it was discovered that it can transmit up to two hours from the US to Japan as with signals from the West Coast. NBC televised its first Olympic Games in 1964, when it broadcast that year's Summer Olympics from Tokyo. History Early coverage 1964 Summer Olympics NBC's coverage of the Olympics has been criticized for the tape delaying of events, spoiling the results of events prior to their own tape-delayed broadcast of those events, editing of its broadcasts to resemble an emotionally appealing program meant to entertain rather than a straight live sports event, and avoiding controversial subjects such as material critical of Russia at the 2014 Olympics. NBC is one of the major sources of revenue for the International Olympic Committee (IOC). NBC announced more than 1,200 hours of coverage for the 2020 games, called "unprecedented" by the International Paralympic Committee (IPC). NBC also acquired the American television rights to the Youth Olympic Games, beginning in 2014, and the Paralympic Games for the 2014, 2016, 2018, and 2020 editions. NBC then agreed to a $7.75 billion contract extension on May 7, 2014, to air the Olympics through the 2032 games. In 2011, NBC agreed to a $4.38 billion contract with the International Olympic Committee to broadcast the Olympics through the 2020 games, the most expensive television rights deal in Olympic history. NBC has held the American broadcasting rights to the Summer Olympic Games since the 1988 games and the rights to the Winter Olympic Games since the 2002 games. However, promotional logos may reflect the more common location-and-year name format, such as "Beijing 2008". The on-air title of the telecasts, as typically announced at the start of each broadcast and during sponsor billboards is always the official name of the games in question – for example, The Games of the XXIX Olympiad for the 2008 Summer Games. The commercial name of the broadcasting services is NBC Olympics. The event telecasts during the Olympics air primarily in the evening and on weekend afternoons on NBC with additional live coverage on the NBC Sports app and, with varying times on its cable networks (such as after the close of the stock market day on CNBC, the early mornings on MSNBC, overnights on the USA Network, and formerly various hours on now defunct NBCSN). The broadcasts of the Summer and Winter Olympic Games produced by NBC Sports are shown on the various platforms of NBCUniversal in the United States, including the NBC broadcast network, NBC Sports app,, Peacock, Spanish language network Telemundo, and many of the company's cable networks. Various Olympic venues (event telecasts and studio segments) American TV series or program NBC Olympic broadcasts
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